How you manage your Dental business can give you a significant advantage against other clinics. In this short management tip  I highlight a few ideas on how to be a strategic leader or meaningful leader as it called in “Funky Business” one of my favorite business book.


“People no longer passively fall in line, Intimidation and threats do not work. If they do work, you are dead because this means you hired the wrong people”
Funky business-meaningful leadership.


You as a strategic leader need to show Direction to your team. Destination is sometime unseen, feels unreachable but direction always needs to be clear. You as a strategic leader frequently need to communicate the  direction, vision of your business to your team.

Create innovative environment.  Experiment things or let your people experiment things in your practice. They can only fail, make sure they do fail fast and learn from the mistake.

Education-never ending learning. Make sure you put effort in to your and your staff`s education, continuous improvement. They will appreciate it and it can be your competitive weapon. You will have a stronger, more skilled team.


Here is your first exercise to get you closer to become a strategic leader-

Try a simple exercise of come up with 4 most important goal in your dental business –

  1. financial goal;
  2. marketing goal;
  3. clinical goal;
  4. human resources goal

– and constantly communicate it to your team as many different ways as possible.  Have practice meetings, put your goals to the staff room etc.

Do you have a clear vision in your practice? Does your team know about it?